项目介绍

零售(shou)终(zhong)端竞争日趋同质化(hua)与白热化(hua)，人(ren)的(de)(de)因(yin)素在店(dian)(dian)(dian)(dian)铺运营中(zhong)(zhong)作用日趋明显(xian)，作为店(dian)(dian)(dian)(dian)铺的(de)(de)灵魂人(ren)物，店(dian)(dian)(dian)(dian)长管(guan)理(li)(li)(li)(li)水(shui)平(ping)(ping)与辅(fu)导(dao)(dao)能(neng)(neng)力的(de)(de)高低直接影响整个(ge)店(dian)(dian)(dian)(dian)铺的(de)(de)赢利水(shui)平(ping)(ping)。在新零售(shou)时代，门店(dian)(dian)(dian)(dian)运营模式遇到的(de)(de)问(wen)题也(ye)变(bian)得(de)越来(lai)越复杂多(duo)变(bian)，门店(dian)(dian)(dian)(dian)销售(shou)行(xing)业(ye)面临新的(de)(de)挑(tiao)战和(he)机(ji)遇。权威(wei)调查数据显(xian)示(shi)：一个(ge)优秀(xiu)的(de)(de)门店(dian)(dian)(dian)(dian)管(guan)理(li)(li)(li)(li)者(zhe)能(neng)(neng)够提升(sheng)店(dian)(dian)(dian)(dian)面营业(ye)收入的(de)(de)30%，管(guan)理(li)(li)(li)(li)的(de)(de)提升(sheng)是门店(dian)(dian)(dian)(dian)业(ye)绩的(de)(de)关键！本(ben)课程(cheng)根据零售(shou)店(dian)(dian)(dian)(dian)铺管(guan)理(li)(li)(li)(li)者(zhe)实(shi)际工作中(zhong)(zhong)遇到的(de)(de)问(wen)题，引用其(qi)实(shi)战案例，从门店(dian)(dian)(dian)(dian)管(guan)理(li)(li)(li)(li)者(zhe)的(de)(de)的(de)(de)自(zi)我管(guan)理(li)(li)(li)(li)、团队(dui)管(guan)理(li)(li)(li)(li)、店(dian)(dian)(dian)(dian)务(wu)管(guan)理(li)(li)(li)(li)、商品管(guan)理(li)(li)(li)(li)、销售(shou)管(guan)理(li)(li)(li)(li)、服务(wu)管(guan)理(li)(li)(li)(li)等六个(ge)方面，系统、实(shi)效(xiao)地为其(qi)提供指导(dao)(dao)和(he)方法，为店(dian)(dian)(dian)(dian)面管(guan)理(li)(li)(li)(li)人(ren)员更好地履行(xing)职责、高效(xiao)经营专(zhuan)卖门店(dian)(dian)(dian)(dian)提供了强有力的(de)(de)支(zhi)持和(he)帮(bang)助。